About Creative Sprk

Todd Howard is Sprk: the designer behind Creative Sprk.

Creative Sprk is the Portland-based design studio of Todd Howard, also known as Sprk. The studio creates visual systems, immersive exhibits, XR prototypes, and spatial storytelling concepts for cultural organizations, exhibitions, and premium brand experiences.

The practice starts in graphic design: hierarchy, typography, pacing, contrast, restraint, and public communication. That foundation now extends into exhibition, immersive, and mixed-reality design, where information has to become spatial, embodied, and memorable.

The operating belief is simple: facts are the raw material; emotion is the delivery system. Creative Sprk uses design to make complex ideas legible without stripping away the wonder, tension, or cultural meaning that makes people care.