XR design
XR design for cultural, exhibition, and premium spatial experiences.
Creative Sprk designs XR concepts, interaction studies, and mixed-reality prototypes that turn information into spatial, embodied, and emotionally legible experiences.
For Creative Sprk, XR is not a headset novelty layer. It is a design medium for proximity, scale, attention, pacing, gesture, atmosphere, and memory. The work is led by Todd Howard / Sprk and grounded in graphic design discipline, exhibition thinking, and spatial storytelling.
What this includes
Designed for meaning, not just novelty.
- Mixed-reality exhibit concepts and prototypes
- Spatial interaction studies for proximity, dwell, gesture, and scale
- Museum and cultural interpretation patterns
- Premium brand experience and product-storytelling prototypes
Useful for
Where Creative Sprk fits.
- Teams exploring how XR can make complex stories physically legible
- Museums and cultural organizations testing interpretive spatial media
- Brands that need immersive proof without turning the experience into spectacle
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