Creative Sprk / Sprk / Todd Howard
Creative Sprk designs immersive brand, exhibit, and XR experiences.
Creative Sprk is the Portland-based design studio of Todd Howard, also known as Sprk, creating XR, experiential, brand, and storytelling-driven design for cultural organizations, exhibitions, and premium brand experiences.
Selected proof
Flagship work
Case studies that connect visual systems, public communication, spatial storytelling, and mixed-reality design.
Águia Sistemas
A mixed-reality exhibit translating complex logistics technology into a spatial experience that visitors could read around a physical model.
The Dream Echoes On
A culturally grounded mixed-reality experience using restraint, memory, and place as the basis for interpretation.
OJRC Public Advocacy Design System
A broad public communication system helping dense legal, policy, and advocacy material become clearer, more credible, and more usable.
Portland, Naturally
A place-based project exploring how publication design and interaction can help people read a city through its natural systems.
Focus
Findable for the work Sprk wants more of.
Positioning
Graphic design is the foundation. Spatial and mixed-reality experience is the direction.
The graphic design background is not separate from the XR work. It is the credibility engine: hierarchy, pacing, typography, visual restraint, public meaning, and the ability to make complex material legible.